LG Twinwash x Đỗ Mạnh Cường - The Muse 2

I had the distinct pleasure of working with LG on their campaign for 'Đỗ Mạnh Cường - The Muse 2'. As the appointed Content Director, my role was to breathe life into the brand narrative and ensure the video content reflected the innovation and elegance synonymous with LG and Đỗ Mạnh Cường.

Creative Content Director

Responsibilities

Engaged in the strategic direction of video content, embodying the LG brand's innovative narrative and Đỗ Mạnh Cường's elegant charm in a harmonious story. Developed a strong understanding of the LG Twinwash product and Đỗ Mạnh Cường's brand to ensure that the content was authentic and relevant. Managed the storytelling process to create an engaging, resonant narrative that connected with the target audience.

Worked closely with LG and the Zee agency, providing creative insights and leveraging my expertise to ensure the project's success. Adapted to different brand narratives, successfully blending them into a single, cohesive story.

Achievements

Successfully directed the video content for the 'Đỗ Mạnh Cường - The Muse 2' campaign, capturing the innovative essence of LG Twinwash and the elegance of Đỗ Mạnh Cường. Demonstrated adaptability and capacity to convey the spirit of different brands, crafting a compelling story that deeply resonated with the target audience. Contributed to the project's success by delivering creative solutions that connected the brands with their audience in a meaningful way."

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