Creative & Communication Lead (2021 – 2022)
Project
Nova Dream - Circus Land. Pioneering the first American-inspired amusement park in Phan Thiet, Vietnam.
Responsibilities
- Brand Strategy and Management: Developed and executed brand strategies to strengthen the Nova Dream identity and position it as a premier American-style amusement park in Vietnam.
- Creative Direction and Design: Spearheaded the conceptualization and creation of innovative visual designs and branding materials, ensuring adherence to brand guidelines and enhancing the park's appeal.
- Integrated Marketing Communications: Orchestrated cohesive marketing campaigns across multiple channels, effectively conveying the excitement and allure of NovaDreams to a diverse audience.
- Team Management and Leadership: Supervised and mentored junior designers, fostering their professional growth and maintaining a high standard of creative output.
- Market Research and Data Analysis: Conducted in-depth market research and analyzed data to identify trends, opportunities, and challenges, driving informed decision-making and brand strategy adjustments.
- Relationship Building and Communication: Fostered strong relationships with internal and external stakeholders, including marketing, sales, and product development teams, ensuring seamless collaboration and alignment with the brand's business objectives.
Achievements
Successfully designed and developed captivating creative concepts, visual designs, and branding materials that resonated with the target audience, contributing to the park's unique identity.
Collaborated closely with account and project management teams, delivering creative assets on time, within budget, and in line with client objectives.
Established a culture of excellence and continuous improvement within the design team, elevating the quality of work and fostering the professional growth of team members.
