Assistant Brand Manager (2021 – 2022)
Project
NovaDreams - A collection of immersive experiences in Vietnam, featuring unique themed destinations
Responsibilities
- Brand Strategy and Management: Developed and executed comprehensive brand strategies for the NovaDreams project, ensuring a cohesive and captivating identity across all themed experiences.
- Creative Direction and Design: Led the creation and refinement of innovative visual designs and branding materials for various sub-brands within NovaDreams, maintaining consistency with overarching brand guidelines.
- Integrated Marketing Communications: Orchestrated seamless marketing campaigns across multiple channels, effectively promoting Nova Dream and its diverse attractions to target audiences
- Relationship Building and Communication: Established strong relationships with internal and external stakeholders, including marketing, sales, and product development teams, ensuring that creative work aligned with and supported the brand's business goals.
Achievements
Successfully designed and developed captivating creative concepts, visual designs, and branding materials for various sub-brands within the NovaDreams project, enhancing its appeal and recognition.
Worked closely with account and project management teams to deliver creative assets on time, within budget, and in line with client objectives.
Cultivated a culture of excellence and continuous improvement within the design team, elevating the quality of work and fostering the professional growth of team members.
Collaborated effectively with cross-functiona teams to support the achievement of NovaDreams's business goals and overall success.
