Project Manager (Marketing) (2021 – 2022)
Project
The Dune - A camel nomad desert experience within the Nova Dream project in Phan Thiet, Vietnam
Responsibilities
- Creative Direction and Design: Guided the conception and execution of unique visual designs and branding materials for The Dune, capturing the spirit of a desert adventure and transporting visitors to an exotic camel nomad world.
- Brand Strategy and Management: Developed and implemented brand strategies to position The Dune as an unmissable, immersive desert experience within the Nova Dream project.
- Integrated Marketing Communications: Spearheaded the creation and coordination of multi-channel marketing campaigns, effectively showcasing the distinctive allure of The Dune to prospective visitors.
- Content Development and Storytelling: Wove captivating narratives and produced engaging content that highlighted the one-of-a-kind experiences and attractions of The Dune, igniting curiosity and interest in visitors.
- Experiential Design Supervision: Oversaw the design and execution of immersive, interactive elements within The Dune, enhancing the authenticity of the desert nomad experience for guests.
- Team Management and Leadership: Inspired and directed a team of creative professionals, nurturing collaboration and ensuring timely delivery of high-quality creative assets within budget constraints.
- Relationship Building and Communication: Fostered strong relationships with internal and external stakeholders, streamlining communication and collaboration to support The Dune's business objectives.
Achievements
Successfully crafted a mesmerizing desert experience through the development of visually striking designs, compelling narratives, and interactive attractions at The Dune.
Employed data-driven marketing strategies to increase awareness and engagement with The Dune among target audiences.
Cultivated a culture of creativity and innovation within the creative team, resulting in exceptional work that elevated The Dune's brand image.
Collaborated effectively with cross-functional teams, ensuring alignment with The Dune's objectives and contributing to the project's success.
