Creative & Communication Lead (2021 – 2022)
Project
Tropicana Park - A tropical paradise within the Nova Dreams project in Ho Tram, Vietnam
Responsibilities
- Creative Direction and Design: Oversaw the development of imaginative visual designs and branding materials for Tropicana Park, evoking a sense of tropical wonder and excitement in visitors.
- Brand Strategy and Management: Formulated and executed brand strategies to establish Tropicana Park as a premier tropical-themed attraction within the Nova Dream project.
- Integrated Marketing Communications: Directed the creation and implementation of seamless marketing campaigns across multiple platforms, effectively promoting Tropicana Park to target audiences.
- Content Development and Storytelling: Crafted compelling narratives and engaging content to showcase the unique experiences and attractions of Tropicana Park, captivating the hearts and minds of visitors.
- Audio Production Supervision: Supervised the production of automated voices and music for Tropicana Park, ensuring a harmonious and immersive auditory experience that complements the park's visual design.
- Team Management and Leadership: Led a team of creative professionals, fostering a collaborative environment, and ensuring the delivery of high-quality creative assets on time and within budget.
- Relationship Building and Communication: Maintained strong relationships with internal and external stakeholders, facilitating clear communication and collaboration to support Tropicana Park's business goals.
Achievements
Successfully brought the Tropicana Park vision to life through the creation of stunning visual designs, immersive branding materials, and captivating audio elements, capturing the essence of a tropical paradise.
Developed and executed data-driven marketing strategies that increased awareness and engagement with Tropicana Park among target audiences.
Fostered a culture of creativity and innovation within the creative team, enhancing the overall quality of work and elevating Tropicana Park's brand image.
Collaborated with cross-functional teams, ensuring alignment with Tropicana Park's objectives and contributing to the project's success.
