Creative Content and Production Manager (2019 – 2020)
Project
SenLive Official
Responsibilities
- Content Marketing Strategy: Crafted and executed dynamic content marketing strategies aimed at driving web traffic, fostering engagement, and generating leads.
- Team Management: Directed a talented team of writers, designers, and video producers, ensuring content quality, consistency, and alignment with strategic objectives.
- Data Analysis: Leveraged data and metrics to assess content effectiveness, guiding data-driven decisions to optimize marketing efforts.
- Livestream Channel Development: Established the SenLive Official livestream channel, a sales platform on e-commerce. Coordinated livestream programs according to planned schedules and timelines. Managed the budget and total operating costs for the livestream team. Conceptualized creative themes and studio backgrounds, introducing fresh ideas for livestream content. Oversaw talent acquisition and proposals.
- Content Production: Led the production of a diverse range of content, including Esports, livestreaming, videos, comics, and viral content. This process spanned from script writing to collaboration with production houses and creative teams to bring the work to fruition.
Achievements:
Grew the SenLive Official channel to 30,000 followers.
Achieved a remarkable milestone of 10,000 orders within a single hour of livestreaming.
Assembled a professional, comprehensive team, comprising roles such as cameraman, scriptwriter, Key Opinion Leaders (KOLs), designer, art director, and system manager.
